“This is the only place in the world people will stand in line to read advertising.”

“Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads—thoroughly. Restroom advertising is naturally, an efficient medium for targeting strictly male or female audiences.”

“If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention.”

“When we first talked about it we all laughed, but it seems to have gotten results’” says Michael Swanson, media planner at Fallon McElligott. “People are looking for something new that’s targeted and attention-grabbing. This is the way to do it.”

“In this first measurement of restroom advertising, interestingly, more people claim to have been exposed to restroom advertising than radio!”

“…the ads reach the audience most coveted by advertisers: 21-35-year-olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy.”

“Now Madison Avenue has invaded the restroom. It’s surprising nobody has thought of this before.

Potential customers cannot change the channel, turn the page, or in any way tune out the message being presented to them. You will receive their undivided attention.”